Pizza Hut was the first company to introduce online orders through its website. In 2023, online ordering has become a part of the average consumer’s lifestyle.
On an average, a person with a busy lifestyle has to balance work and family. In addition to this, they don’t want to deal with the hassles of cooking. Ordering food online is a quick and convenient solution.
Before the pandemic, online ordering was growing steadily. About 60 percent of the restaurant industry’s sales came from delivery orders.
During the pandemic period, online restaurant ordering systems and food delivery were a savior for restaurants that were struggling to run their businesses. As dining in and going inside a restaurant was no longer an option, online and mobile orders increased by 286 percent during this time
Now, customers too started relying on online food ordering systems. Pre-pandemic, it was only a vital tool for restaurants to grow their revenue and improve profit margins.
Phone orders are prone to errors and waiting in line to place an order is no longer an option. Though customers are getting back to dining in restaurants, a lot of them still prefer a contactless experience. Online ordering systems are a new norm of the consumer’s lifestyle and the restaurant business industry.
Still, wondering what makes online ordering special? At Boon’s, we can provide you with a few good reasons why:
1)Simplicity of ordering
An online ordering system helps restaurants to display up-to-date menus and remove out-of-stock menus as they sell out. So the customer is always viewing a real-time menu.
Instead of entertaining customers with different types of questions, you can simply display necessary information on the listing and add good-quality photos of food. It helps customers make quick decisions and orders within a few clicks.
Customers can easily add instructions to their orders and do alterations with a simple click. With a fast and secure gateway, payment is completed on a computer or smartphone. The online menu ordering system showcases everything from the menu to the estimated time of delivery. The online ordering platform streamlines everything.
Showcases menu to delivery and every part of the online ordering platform streamlines everything.
2) Improved Customer and Order Management
An online ordering system eliminates the need for physical paper orders, which can easily get lost in a busy kitchen. Instead of determining which order came first, every order is displayed on
A single dashboard is a huge help for kitchen staff.
3) Real-Time Monitoring of Expenses
With access to real-time data, restaurants can make informed business decisions. The ordering system tracks sales and the profitability of menu items, allowing you to monitor expenses, and sales incurred in real-time. Without ever opening a cash register you can access the entire information from anywhere.
4)Increased Online Presence :
An online presence helps restaurants reach potential customers. Having a user-friendly and appealing online ordering system is important for building a strong digital presence and communicating the restaurant’s brand and personality. This is also a cost-effective advertising method compared to traditional billboards.
5) Complete control over your customer data:
Customer data provides insight into customer preferences, trends, and behavior, enabling restaurants to offer a personalized experience and target marketing campaigns effectively.
Gathering data over a period of time helps you as a restaurant owner to be prepared for the different seasons. For example, Let’s say last Christmas your restaurant sold out of Chick-fil-A Chicken Tortilla Soup during the dinner rush. This type of data may help you prepare in advance and get maximum profits.
6) The comfort of mobile ordering
Mobile ordering has become popular due to its convenience, with 84% of consumers ordering food for delivery or takeout once or twice a week. Customers can order from wherever and whatever time that suits them.
If a customer is dining in at your restaurant and wants an additional drink or menu, they can easily order via their mobile phone, rather than keep looking for your staff. This way is helpful especially if you are understaffed.
7)Staying Ahead of the Competition
At this point, all large restaurant chains have their own online ordering systems for restaurants and many single restaurants increasingly adopted this system after the pandemic hit. Now customers expect restaurants to have an online ordering system so that they can order online or pick up. Restaurants that don’t offer it risk losing customers to those that do.
8)Better opportunity to Earn more revenue
Every restaurant has a seating capacity but online ordering systems for restaurants will maximize the number of customers a restaurant can serve. This can be done without having to expand the physical space. Customers can place and schedule orders or book their tables ahead of time. Online ordering systems for restaurants allow you to make a profit outside of operating hours, restaurant premises etc.
9) Maximize Your Profit
Research shows that customers tend to spend more and make larger orders when ordering online. The convenience of viewing menu items, descriptions, photos, and prices online makes it easier for customers to add more items to their orders. Twenty per cent of consumers said they spend more on online orders and 34% spend at least $50 on online orders. Due to the ease of ordering with the click of a button.
10)Loyalty Programs
Loyalty programs offer a way for restaurants to connect with customers and keep them coming back. Studies show that customers who belong to loyalty programs spend twice as much as those who do not, making it a valuable tool for boosting sales.
During a pandemic, loyalty programs offer a way for restaurants to connect with their customers and retain them. Consumers who opted for loyalty programs were found to spend twice as much as compared to those who did not opt for them.
Conclusion
Online ordering systems for restaurants have multiple benefits for restaurant owners and customers. They allow restaurant owners to avoid hefty commissions from third parties and make more money.
Our goal at boons.io is to empower restaurant owner-operators and break away from dependence on third-party delivery marketplaces. We achieve this through our commission-free platform for first-party commerce and delivery. Visit boons.io & experience our platform live in action!!
